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London: UCL Press. Greenburg, P. McGraw-Hill, Market Research in Practice. Kogan Page Limited, Hawkins, D. Consumer Behavior: Implications for Marketing Strategy. I, Best, R.


  • Why CRM Doesn't Work (eBook) by Frederick Newell, Seth Godin (Author).
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Kardes, F. Consumer Behavior and Managerial Decision-Making. Kotler, P. Prentice Hall. Principles of Marketing. Little, J.

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Understanding Wall Street. McGraw hill, Winning through Worst Practices. Capstone, McCarthy, E. McClelland, D. Achievement and Entrepreneurship: A Longitudinal Study. McQuarrie, E. Mercer, D. Blackwell Publishers, Meyer, R. Mowen, J. Macmillan Publishing Co.

Newell, F. Why CRM doesn?

How to win by letting Customers Manage The Relationship. Peter, J. Houghton Mifflin Company, Harvard Business Press, Robertson, T. Scott, Foresman and Company, Addison-Wesley Publishing, Scase, R. Living in the Corporate Zoo. Life and Work in Capstone Publishing Limited, Schaeffer, R. Globalization and Technology. Baton Rouge: Fall Schiffman, L. G, Kanuk, L. Solomon, M. Consumer Behavior: Buying, Having ang Being. Consumer Behavior: Buying, Having and Being. Stevens, T.

Mind Your Customers Business. The Institutions of the European Union. Luxemburg, Tull, D.


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    Rethinking Social CRM Design: A Service-Dominant Logic Perspective

    Michael Batnick. James E.

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    Ben Carlson. Christine S. Hartley Goldstone.

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    Liam Vaughan. Henry Sanderson. Larry E. Robert Litan. Larry E Swedroe. Alex Duff. Hildy Richelson. William Pesek.

    Ludwig B. Andrew W. Bestselling Series. Harry Potter. Popular Features. New Releases. Description CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI?

    Is there a practical, affordable way to get customers to say what they really want? CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense.

    With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Product details Format Hardback pages Dimensions Bestsellers in Distributive Industries. Shoe Dog Phil Knight. Add to basket. The Essence of Provence Pierre Magnan.


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